Imagine you have just had a lengthy conversation with a keen customer and the sale is all but guaranteed.
‘Can I have your business card?’ they ask, to which you almost apologetically hand over a tatty, ugly piece of flimsy card. Hard work undone? Afraid so – your business stationery design needs to be just as professional as you and your company or else it will always let you down.
If you’ve seen one letterhead you’ve seen them all, but it doesn’t have to be that way.
By being bold in your business stationery design you can make potential customers sit up and take note when they receive your direct mail.
Businesses still get stacks of mail every day so ensure yours stays top of the pile through a slick, attention-grabbing visual.
Companies rightly focus their marketing efforts on high impact online and offline activity, essentially doing their utmost to increase sales.
These usually involve comprehensive branding exercises yet stationery can often get overlooked.
Consistency is key, so you’ll need to ensure that what a customer reads, watches or experiences is reflected in your business stationery.
